Launched in April 2016, Facebook Live allows the most-used social network’s users to share up to eight hours of live video with their followers and friends. According to a Facebook spokesperson, the vast majority of these recordings come from people instead of public figures and publishers, and the number of people broadcasting live at any given minute has grown by four times since its launch. Further, users comment over 10 times more on Facebook Live videos than on regular videos, demonstrating that broadcasts engage users with their real-time reactions and comments.
Many colleges and universities have already begun integrating Facebook Live into their social media marketing schemes. Out of the 45-school Alumni Monitor coverage group, 36 schools have hosted at least one Facebook Live event within their main university or alumni-focused social media page. For those schools looking to begin (or expand on) their current Facebook Live presence, here are six ideas for engaging alumni using Facebook Live.
1. Interview professors about current events…Read More