Students expect their data to be put to good use
Students report a lack of personalized communications, based on given data, has turned them off from a particular institution
By Laura Ascione, Managing Editor, Content Services, @eSN_Laura
November 20th, 2018
Data use and personalized communications are a deal maker (or breaker) in campus recruitment and future giving. Students are increasingly using their expectations of and actual experiences with data and personalized communications to dictate their enrollment and future giving, according…
