This is the last “old” college admissions cycle

A prospective student's first detailed encounter with your institution is now an AI-generated paragraph describing your school's fit, culture, selectivity, and price tag

When 5W started working with higher ed clients, the college search playbook ran on a predictable rhythm. Viewbooks, campus tours, search name purchases, Common App funnel management, a tight paid-media plan, and a frantic spring yield push.

Top Stories

Sponsored Content