Modern students are more connected and empowered than any generation in history. As consumers, they expect the brands they patronize to understand their needs and deliver consistent, great…
Right now, campuses across the country are responding in broadly disparate manners to student allegations of sexual assault. The lack of consistency from campus to campus, and even…
Assessments are more than just measuring how well students are doing in particular subjects in school, and they can actually improve student learning. In fact, frequent assessments can…
I have been in the higher education sector for over 17 years and unfortunately have continued to see marketers make the same mistakes over and over again.
Budgetary restrictions and cutbacks are making life harder at small colleges across the nation. In fact, “about a third of small private colleges rated by Moody’s generated operating…
In order to maximize net tuition revenue, higher education employs a high-price, high-discount model. But just as trees don’t grow to the sky, this strategy can’t work forever—the…
In education, visual communication is especially important, as 90 percent of all information transmitted to the brain is visual. Using technology to create visual educational content can set…
With the rising popularity of P2P (person-to-person) payments through sites such as Facebook Messenger, Slack, Zelle and Venmo, digital disbursements have become to millennials what cash and checks…