It’s time for higher education marketing to wake up
Higher education marketing has hit snooze one too many times. Once fueled by glossy brochures and generic email blasts, the old approach is officially running on empty.
One in Three Americans Recommend Trade School Over College for High School Grads
A greater percentage of U.S. adults would recommend that graduating high school seniors attend a trade school than would recommend college, according to a new Workforce Monitor® survey from the American Staffing Association conducted by The Harris Poll. As the largest number of high…
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Digital misalignment with prospective students could be costing your campus millions
High schoolers are active, engaged, and responsive across digital channels, but colleges are missing the chance to connect with those students in the right channels and in ways that are more personalized, relevant, and impactful.
Deep search: How do emerging research tools handle ambiguous topics?
Generative AI continues to cause some existential crises at all levels of education. There are concerns around using generative AI, with a few studies focusing on the fact that ChatGPT and other tools are reducing our critical thinking capacity.
The One Big Beautiful Bill Act: A deep threat to the future of higher education
The One Big Beautiful Bill Act (OBBBA), passed by the 119th U.S. Congress and signed by President Trump, has been hailed by its sponsors as a bold step toward economic revitalization.
Students view AI with optimism, but women are at risk of being left behind
As AI takes a larger role in higher education, particularly in online education, it is often suggested as a way to close equity gaps, help connect students to academic support, and personalize instruction.
How we connect incoming students to the university resources they need
“I wish I had known.” How many times did my seniors say they regretted not knowing about all the resources available to them such as the food pantry, emergency funds, and networking with alumni.
The AI world of tomorrow is today–and it’s already reshaping higher education
Just two years ago, artificial intelligence was largely regarded as a support tool–a curiosity more than a collaborator. Then came ChatGPT in late 2022, and suddenly AI wasn’t just part of the academic conversation; it was the conversation.
AI and the workforce: Reskill to meet the moment
Business leaders continue to see tremendous opportunity in artificial intelligence and its ability to deliver efficiency, savings, and growth to their organization. But while AI’s potential continues to grow, no organization can capitalize on it without an engaged and AI-savvy workforce.
Digital innovation and human connection are reshaping higher ed
Five years after the pandemic drove a move toward online learning and three years into the transformative, widespread use of generative AI tools, the higher education teaching and learning ecosystem continues to adjust and evolve.
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From Fire TV to Signage Stick: University of Utah’s Digital Signage Evolution
The University of Utah, established in 1850, is the state’s flagship institution of higher education. Located in Salt Lake City, it serves over 34,000 students across 17 colleges and schools.