It's no secret that colleges and universities have struggled to recruit and retain students since the 2008 recession, but using customer relationship management (CRM) software from companies such…
A project that aims to identify common factors for why college students transfer, drop out, or fail to complete courses has released full definitions for the more than…
A majority of higher-education institutions consider online education programs crucial to their long-term success, according to a recent study from EducationSector. The study also examined key challenges in…
To improve enrollment, officials at Mount Olive College knew they would need to understand their own student population better, and identify the types of students they should target…
As policy makers and campus leaders focus on boosting college completion rates, learning analytics is a field that has exploded in importance. A number of programs now exist…
In today’s competitive climate, institutions face a significant conundrum: the need to simultaneously increase student enrollment and reduce student recruitment costs. This challenge has motivated institutions to stretch…
Campus technology leaders are using their massive reams of data to improve their schools’ websites, social media presences, and marketing strategies—but many campuses aren’t using analytics to optimize…
Spiking gas prices and a growing reliance on college websites could make online campus maps a premiere recruiting tool, to the tune of $60,000 per month.
Dean Tsouvalas, editor-in-chief of StudentAdvisor.com, recently interviewed Daniel Creasy, associate director of undergraduate admissions at Johns Hopkins University in Baltimore. Johns Hopkins was ranked No. 1 on the…
