A new survey highlights the growing influence of AI tools, fairness concerns, and calls for clearer guidelines in the admissions process.

How are applicants using AI in admissions?


A new survey highlights the growing influence of AI tools, fairness concerns, and calls for clearer guidelines in the admissions process

Key points:

While students are using AI tools to streamline their college admissions, many are opting not to use them, citing fairness and potential bias, according to a new report from Acuity Insights that sheds light on how AI is shaping the future of higher education admissions.

The report uncovers how students are leveraging AI tools like ChatGPT and Grammarly as these technologies become more prevalent, as well as the broader implications for fairness, access, and the evolving admissions process.

Based on a survey of 1,000 recent higher education applicants conducted in August 2024, the report captures a comprehensive view of AI’s role in college applications and reveals key themes that will influence the future of higher education admissions. Findings show that while many students are benefiting from AI, significant concerns remain about fairness and equity, along with a strong call for clearer guidelines around AI’s use.

Key Findings:

AI tools are helping students succeed: Many students are using AI to streamline tasks such as essay writing, interview preparation, and organizing deadlines. These tools are helping students feel more confident and prepared, providing much-needed support during the competitive application process.

Skepticism about AI’s fairness: Despite the growing use of AI, 65 percent of respondents chose not to use these tools when applying, citing concerns about fairness and the potential for AI to favor certain students, particularly those with greater access to technology.

Call for clear guidelines, not a ban: While only 26 percent of students believe AI should be banned from the admissions process, 74 percent support the idea of clear, structured guidelines on how these tools should be used. Applicants want transparency to ensure AI enhances fairness rather than undermining it.

Reexamining the admissions process: With 82 percent of applicants believing their peers will continue using AI regardless of institutional policies, the report highlights the need for colleges and universities to rethink their approach. Instead of banning AI, institutions need to develop thoughtful guidelines that acknowledge the integration of AI into everyday life.

“As AI becomes more embedded in the higher education system and the world around us, it’s clear that both students and institutions need to adapt,” said Dr. Kelly Dore, Co-Founder and VP, Science & Innovation at Acuity Insights. “Our findings reveal that while AI offers immense potential to enhance the application process by making it more efficient and accessible, it also raises important ethical and practical challenges. Students are eager for clarity and fairness, and institutions now face a pivotal moment. By embracing AI with clear guidelines, they can maintain the integrity of the admissions process while providing applicants with the tools to succeed in an increasingly competitive landscape and level the playing field.”

Material from a press release was used in this report.

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Laura Ascione