Navigating higher-ed enrollment marketing with data-driven strategies
Can data analytics provide a path to graduation for disadvantaged students?
Data-informed decisions can help school leaders increase recruitment, enrollment, and educational attainment for disadvantaged students
8 in 10 colleges will use AI in admissions by 2024
Efficiency is the top reason schools are using AI, and many also hope to reduce bias in admissions
What makes students choose your institution?
While cost matters, students and parents increasingly prioritize personalization and academic quality when choosing an academic institution
U.S. News offers new college rankings methodology
A number of public universities climbed the rankings after a revised methodology, despite most top schools remaining the same
An alternate view of the enrollment cliff
Here are 8 things to remember as higher-ed looks at a different enrollment cliff of sorts--one that represents the barriers and difficulties adult students encounter
Gen Z isn’t so sure about college–but is that the whole story?
The general attitudes of Gen Z students focuses on how they're recovering from an unprecedented pandemic and are more cost-conscious about their education
How to drive college enrollment through digital marketing
Universities are seeking unique strategies to increase their admission numbers--and digital marketing can help drive college enrollment
4 things to track in the looming higher-ed enrollment cliff
Campuses cannot simply market their way around the cliff--a comprehensive solution is required
When it comes to recruitment, websites are key
