Survey respondents expect a decline in the importance of college over the next decade, and many still worry about the cost of higher ed.

Nearly half of Americans expect the importance of college to wane in 10 years

Survey respondents who said they had a lower level of confidence in traditional higher education pointed to cost as their top reason   

4 ways colleges can leverage recruitment

For college recruitment efforts, traditional “push marketing” programs via broadcast television, direct mail and printed marketing collateral materials are consistently showing diminishing returns on investment, while innovative digital…

How college websites influence students’ web experience

How are today’s students researching higher-education institutions? The two dominant audiences for college websites are prospective and current students—and a recent Ektron infograph offers insight into the different…

LMS secures results for online institutions

Universities with online programs want a learning management system that is not only easily deployable, but also includes features that can improve student retention—a problem that is particularly…