How to manage barriers to online education programs
A majority of higher-education institutions consider online education programs crucial to their long-term success, according to a recent study from EducationSector. The study also examined key challenges in…
Niche-based digital marketing attracts nontraditional students
To improve enrollment, officials at Mount Olive College knew they would need to understand their own student population better, and identify the types of students they should target…
Learning analytics tools aim to boost student retention, outcomes
As policy makers and campus leaders focus on boosting college completion rates, learning analytics is a field that has exploded in importance. A number of programs now exist…
Three ways to improve your college’s recruitment program
In today’s competitive climate, institutions face a significant conundrum: the need to simultaneously increase student enrollment and reduce student recruitment costs. This challenge has motivated institutions to stretch…
Survey: Analytics ‘revolution’ slow to reach recruitment
Campus technology leaders are using their massive reams of data to improve their schools’ websites, social media presences, and marketing strategies—but many campuses aren’t using analytics to optimize…
Interactive campus maps could mean big bucks for colleges
Spiking gas prices and a growing reliance on college websites could make online campus maps a premiere recruiting tool, to the tune of $60,000 per month.
How Johns Hopkins has become a leader in social media use for admissions
Dean Tsouvalas, editor-in-chief of StudentAdvisor.com, recently interviewed Daniel Creasy, associate director of undergraduate admissions at Johns Hopkins University in Baltimore. Johns Hopkins was ranked No. 1 on the…
Analytics use boosts student retention
Phil Ice knows numbers never lie.
Hybrid approach drives retention success
