Key points:
- This data helps institutions craft effective enrollment and retention initiatives
- Here’s a new way to look at the enrollment cliff
- Higher ed continues to see changing enrollment, low confidence
- For more news on enrollment, visit eCN's Campus Leadership page
Two recent surveys of 5,800 college-bound students and their parents (1,100) shed light on their unique approaches to the college selection process. The surveys highlighted the growing importance of social media and websites in recruitment, why campus visits are so important, and how money impacts the selection process.
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