Surveys of inbound students and their parents are helpful because they identify how an institution’s target audience made its decisions. It helps college recruitment and college enrollment.

What matters most in college selection–and how to respond accordingly

Surveys of inbound students and their parents are helpful because they identify how an institution’s target audience made its decisions   

4 ways colleges can leverage recruitment

For college recruitment efforts, traditional “push marketing” programs via broadcast television, direct mail and printed marketing collateral materials are consistently showing diminishing returns on investment, while innovative digital…

How college websites influence students’ web experience

How are today’s students researching higher-education institutions? The two dominant audiences for college websites are prospective and current students—and a recent Ektron infograph offers insight into the different…

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