The consumer experience has changed drastically in just the last 10 years. Long gone are the days when customer service interactions happened face-to-face, as consumers increasingly prefer the convenience and automation of mobile experiences. This rise in on-demand services has created a new consumer who expects personalization: a timely experience catered to their unique preferences and interests.
Most of us appreciate how mobile has helped to facilitate this new instant gratification because we can remember a challenging customer experience. Students today never knew a world where paychecks were deposited at a specific bank location during specific hours, TV shows and movies aired at certain times or radio stations decided what you would hear.
Campus vs. Edtech Personalization…Read More