Campus Leadership

Nearly four in 10 students say they have trouble finding the information they need for learning about college and higher ed.
Recruitment & Enrollment

Is your institution’s info accessible to all prospective student groups?

Nearly four in 10 students say they have trouble finding the information they need for learning about colleges   
Recruitment & Enrollment

4 ways colleges can leverage recruitment

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For college recruitment efforts, traditional “push marketing” programs via broadcast television, direct mail and printed marketing collateral materials are consistently showing diminishing returns on investment, while innovative digital…
Recruitment & Enrollment

How college websites influence students’ web experience

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How are today’s students researching higher-education institutions? The two dominant audiences for college websites are prospective and current students—and a recent Ektron infograph offers insight into the different…
Recruitment & Enrollment

LMS secures results for online institutions

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Universities with online programs want a learning management system that is not only easily deployable, but also includes features that can improve student retention—a problem that is particularly…
Recruitment & Enrollment

CRM software helps improve student recruitment, retention

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It's no secret that colleges and universities have struggled to recruit and retain students since the 2008 recession, but using customer relationship management (CRM) software from companies such…
Recruitment & Enrollment

New development could help colleges improve student retention

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A project that aims to identify common factors for why college students transfer, drop out, or fail to complete courses has released full definitions for the more than…
Recruitment & Enrollment

How to manage barriers to online education programs

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A majority of higher-education institutions consider online education programs crucial to their long-term success, according to a recent study from EducationSector. The study also examined key challenges in…