A new report examines declining college interest and gender disparities in high school student preparedness, confidence, and opportunities.

New report reveals persistent gender disparities in college, career readiness

New report sheds light on declining college interest and gender inequalities in high school student preparedness, confidence, exposure, and opportunities   

4 ways colleges can leverage recruitment

For college recruitment efforts, traditional “push marketing” programs via broadcast television, direct mail and printed marketing collateral materials are consistently showing diminishing returns on investment, while innovative digital…

How college websites influence students’ web experience

How are today’s students researching higher-education institutions? The two dominant audiences for college websites are prospective and current students—and a recent Ektron infograph offers insight into the different…

LMS secures results for online institutions

Universities with online programs want a learning management system that is not only easily deployable, but also includes features that can improve student retention—a problem that is particularly…

CRM software helps improve student recruitment, retention

It's no secret that colleges and universities have struggled to recruit and retain students since the 2008 recession, but using customer relationship management (CRM) software from companies such…