McGraw-Hill LearnSmart®, Proven Adaptive Study Tool, Now Available for Use with Any Higher Education Course Content

McGraw-Hill Education expands access to industry-leading adaptive learning product to help an even greater number of college students study more efficiently and improve their grades

NEW YORK, NY – March 28, 2013 – Today, McGraw-Hill Education launched a new version of the company’s market-leading adaptive learning program, McGraw-Hill LearnSmart®, which enables students and professors to take advantage of LearnSmart’s proven benefits regardless of whether the content used in the course was produced by McGraw-Hill Education. With this expansion, McGraw-Hill Education aims to help improve education and results for a market of more than 15 million students who are currently enrolled in the 31 course areas for which the new version of LearnSmart is available. More than 2 million students have used LearnSmart in tandem with their McGraw-Hill Education course materials since LearnSmart’s launch in 2009, making it the most widely used and intelligent adaptive study tool in higher education. Nearly 500,000 students have used LearnSmart in the first quarter of 2013 alone.

LearnSmart, which McGraw-Hill Education developed in conjunction with adaptive technology partner Area9, personalizes learning by continually assessing students’ knowledge, skill and confidence levels and then designing targeted study paths that help students improve in the areas they need to the most. By allowing students to focus their outside-of-class study time on the topics and concepts that are most challenging to them, LearnSmart has been shown to help students study more efficiently, develop greater proficiency and earn better grades.

Because this new version of LearnSmart is organized by course learning objective rather than the objectives of specific textbook content, students and instructors can use it with any title or even with open source material in the course areas where it is offered.

“We’ve heard it from students, professors and institutional leaders — our adaptive learning technologies improve student performance and help institutions with critical issues such as engagement and retention,” said Brian Kibby, president of McGraw-Hill Higher Education. “By providing more students with access to LearnSmart, we expect to see a greater number of students studying more efficiently and effectively, mastering their coursework and achieving stronger results in their classes.”

The decision to expand access to LearnSmart comes on the heels of several other company announcements and milestones related to adaptive learning. Earlier this year, McGraw-Hill Education launched LearnSmart Advantage, a new suite of adaptive learning products for the college market that includes SmartBook™, the world’s first-ever adaptive e-book, and it recently introduced LearnSmart to the high school market. Last summer, McGraw-Hill Education announced plans to make LearnSmart – which was traditionally sold only to instructors and institutions – available for students and parents to purchase directly.

LearnSmart can be purchased at a starting price of $24.99. The program is accessible on nearly every computer and iOS device for today’s mobile students. McGraw-Hill Education expects to make LearnSmart available for the Android platform in the months ahead.

For more information about McGraw-Hill LearnSmart, visit: www.mhlearnsmart.com.

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About McGraw-Hill Education
McGraw-Hill Education is a digital learning company that draws on its more than 100 years of educational expertise to offer solutions that improve learning outcomes around the world. McGraw-Hill Education is the adaptive education technology leader with the vision for creating a highly personalized learning experience that prepares students of all ages for the world that awaits. The Company has offices across North America, India, China, Europe, the Middle East and South America, and makes its learning solutions available in more than 60 languages. For additional information, visit www.mheducation.com.

Contacts:
Brian Belardi
McGraw-Hill Education
(212) 904-4827
brian_belardi@mcgraw-hill.com

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In adaptive learning, specially designed computer programs assess students’ subject-matter knowledge and then create individual learning maps based on those findings. If a student struggles in one area, the program repeatedly reinforces that topic, and it lets students progress quickly through areas in which they demonstrate mastery.

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