social media Archives

Tufts U uses ‘Vibe’ in massive outreach to prospective students

September 24, 2012September 21, 2012 by By Dean Tsouvalas

Dean Tsouvalas, editor-in-chief of StudentAdvisor.com, recently interviewed Daniel Grayson, associate director of undergraduate admissions at Tufts University, which ranked 81st on StudentAdvisor's Top 100 Social Media Colleges.

IT Leadership

The pitfalls of chasing Klout in higher education

June 27, 2012June 26, 2012 by By Jamie Kelly, Contributor

As tempting as it might be to have one super metric that allows you to go to your bosses and show how successful your brilliant social media strategy…

IT Leadership

For colleges, social media ‘Klout’ isn’t everything

June 13, 2012June 12, 2012 by By Dennis Carter, Assistant Editor

A blitz of retweets and Facebook likes can be a nice boost for a college’s social media presence, but measuring success with the popular Klout score could give…

Recruitment & Enrollment

Survey: Analytics ‘revolution’ slow to reach recruitment

April 26, 2013June 5, 2012 by By Dennis Carter, Assistant Editor

Campus technology leaders are using their massive reams of data to improve their schools’ websites, social media presences, and marketing strategies—but many campuses aren’t using analytics to optimize…

IT Leadership

Professor’s Facebook comments about Muslims brings campus outcry, lawsuit

May 21, 2012May 18, 2012 by By Dennis Carter, Assistant Editor

A Purdue University Calumet (PUC) professor who was reprimanded for a series of Facebook comments critical of Muslims, drawing harsh criticism from students and faculty members, has filed…

IT Leadership

West Point shows military precision in its social media approach

March 23, 2012March 22, 2012 by From staff and wire reports

West Point's social media team has a clear strategy for keeping students and their parents updated through consistent tweets and Facebook posts, with a renewed focus on communicating…

IT Leadership

University’s social media crackdown draws major online backlash

March 5, 2012February 27, 2012 by From staff and wire reports

A Kentucky university is aggressively fighting parody and criticism of school officials on Twitter and other social media sites, which students and free-speech advocates say is a constitutionally…

Bridging the Skills Gap: How Universities Can Align Curricula With Workforce Needs

HEA Policy Shifts Update: How Are Educational Stakeholders Responding?

Nation’s Premier Collegiate Honor Society Inducts Talethia Jean Nevaeh Gray-Nance Into Membership

How Does Higher Education Procurement Work?

Abbey Road Institute Opens State-of-the-Art Campus in Los Angeles

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