Most students entering college have grown up with digital technology. It touches nearly every aspect of their lives, and they view it as a critical requirement for a quality education. So, it should come as little surprise that students expect advanced technology at the center of nearly every key administrative and educational process.
Indeed, 87 percent of U.S. students consider the technology savviness of colleges to be important when applying for admission, according to a recent Ellucian-Wakefield Research survey, and 97 percent say technologies supporting their education outside the classroom are just as important.
Not only that, modern students have been conditioned as digital consumers to expect a certain level of personalized service from their favorite schools. They want to see that their school has invested time in figuring out their needs, has assembled ideas or programs to address them, and is sending tailored communications that feel as if the institution really knows them.…Read More