Crunch the Numbers: A Question of Leadership; First-gen Students Get Online; AI Worries on Student Privacy

Americans are experiencing a crisis of faith toward higher education leaders and do not fully trust them to prioritize their ... Read more   

Three ways to improve your college’s recruitment program

In today’s competitive climate, institutions face a significant conundrum: the need to simultaneously increase student enrollment and reduce student recruitment costs. This challenge has motivated institutions to stretch…

Survey: Analytics ‘revolution’ slow to reach recruitment

Campus technology leaders are using their massive reams of data to improve their schools’ websites, social media presences, and marketing strategies—but many campuses aren’t using analytics to optimize…