Recruitment & Enrollment

Rebuilding the recruitment pipeline: Precision, CTV, and the future of higher ed

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The ultimate recruitment goal is smarter engagement with prospective students--the right message, on the right channel, at the right moment.
As the summer melt season accelerates and adds move-in melt to the mix, higher-ed enrollment marketers face a recruitment landscape defined less by abundance and more by attrition.
AI in Education

Universities can’t block AI use in applications–but they can ensure fairness

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Schools need to establish clear, consistent guidelines that integrate AI from the time applications come in to graduation day--and beyond.
There’s no question whether applicants are using AI to write their college applications. As of 2024, more than one-third of recent applicants said they used AI tools when…
Campus Innovation

Harnessing strategic partnerships to modernize higher-ed tech infrastructure

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Modernizing tech infrastructure is a strategic imperative that affects every part of the student journey--and schools must take actions.
As expectations shift and institutional goals evolve, technology must do more than support higher education's business operations--it must also enable smarter, faster, and more student-centered decision-making.