It’s time for higher education marketing to wake up
Higher education marketing has hit snooze one too many times. Once fueled by glossy brochures and generic email blasts, the old approach is officially running on empty.
Digital misalignment with prospective students could be costing your campus millions
High schoolers are active, engaged, and responsive across digital channels, but colleges are missing the chance to connect with those students in the right channels and in ways…
How we connect incoming students to the university resources they need
“I wish I had known." How many times did my seniors say they regretted not knowing about all the resources available to them such as the food pantry,…
AI and the workforce: Reskill to meet the moment
Business leaders continue to see tremendous opportunity in artificial intelligence and its ability to deliver efficiency, savings, and growth to their organization. But while AI’s potential continues to…
Beyond the game: Why business expertise is the future of sports management
The sports industry is bigger than ever--projected to grow from $506.93 billion in 2024 to $629.81 billion by 2028. Yet, even in this booming market, professional sports teams…
How unified payment strategies drive student success
Imagine a sophomore student running late for class. She stops at the campus store grabs a Gatorade, and simply walks out--her purchase automatically charged through Amazon's "Just Walk…
Amid Trump immigration crackdown, students weigh safety and politics in their college plans
High school seniors around the country are graduating, a rite of passage that marks a profound shift. It can feel as if everyone is asking them what comes…
5 ways to maintain healthy relationships with your higher-ed coworkers
We all have that coworker. You cringe when they walk past your desk for a chat. You inwardly groan when you’re put in a project together. Maybe it’s…
Barriers and motivations for AI adoption: Insights from admissions and advising
Institutions in today’s higher education landscape are under growing pressure to do more with less. Budget cuts and hiring freezes have led many to explore new technologies, particularly…
How outside-the-box thinking helps college stores help students
As I retire from college store management, outside-the-box approaches have led to some of my most successful results. These approaches are unified in addressing students’ core needs.