Career Readiness

Beyond the game: Why business expertise is the future of sports management

by
Modern sports education should integrate business principles, hands-on learning, and soft skills to better prepare future sports leaders. sports management
The sports industry is bigger than ever--projected to grow from $506.93 billion in 2024 to $629.81 billion by 2028. Yet, even in this booming market, professional sports teams…
AI in Education

Barriers and motivations for AI adoption: Insights from admissions and advising

by
AI can complement admissions and advising work--with the right training, leadership support, and open dialogue.
Institutions in today’s higher education landscape are under growing pressure to do more with less. Budget cuts and hiring freezes have led many to explore new technologies, particularly…
Student Experience

How outside-the-box thinking helps college stores help students

by
Student success is not about affordability--it is about access, and institutions and their college stores must ensure access exists.
As I retire from college store management, outside-the-box approaches have led to some of my most successful results. These approaches are unified in addressing students’ core needs.
Recruitment & Enrollment

Rebuilding the recruitment pipeline: Precision, CTV, and the future of higher ed

by
The ultimate recruitment goal is smarter engagement with prospective students--the right message, on the right channel, at the right moment.
As the summer melt season accelerates and adds move-in melt to the mix, higher-ed enrollment marketers face a recruitment landscape defined less by abundance and more by attrition.