Signs of the times: Digital displays go to college

Colleges use digital signage to warn students of campus emergencies.

From revenue-generating message boards at concession stands and athletic venues, to point-of-sale displays at campus bookstores and alumni gift shops, to distance-learning applications and asset-reservation panels outside lecture halls and conference rooms, to giant video walls in football stadiums and basketball arenas—digital displays are becoming ubiquitous at colleges, universities, and even in some K-12 facilities.

Nearly 20 percent of U.S. colleges and universities now use digital signage in some form, according to industry veterans attending the 2011 Digital Signage Expo (DSE) at the Las Vegas Convention Center in Las Vegas, Nev., Feb. 22-25. DSE is the official show of the Digital Signage Federation.

These electronic displays come in virtually all sizes and shapes. Some are stand-alone, self-contained units.…Read More

Texas college teams up with digital signage industry

Digital signage has become more commonplace at schools, gas stations, and shopping malls, experts say.
Digital signage has become commonplace at schools, shopping malls, and many other locations.

Students enrolled in Texas State Technical College’s Digital Signage Technology program will be able to network with digital signage professionals and stay up to date with the latest in interactive technology after the school became the nation’s first college chapter of the Digital Signage Federation (DSF), a nonprofit trade organization.

The DSF announced the industry’s first college partner May 17, and TSTC officials said the partnership would give its students access to industry news and trends that could make them more marketable when they finish the signage associate degree program and enter the workforce.

There are three students in TSTC’s digital signage program, which launched in the spring 2010 semester with about $1 million in funding from the U.S. Department of Education, said Patricia Golin, a program specialist at the college. Golin expects at least five more students to join the digital signage program next fall, and the school projects 20 signage students by fall 2011.…Read More