Here’s how to boost enrollment with chatbots

As recently as last year, nearly one in five students who committed to attending Georgia State University (GSU) never showed up for classes in the fall. This problem isn’t unique to GSU, and it’s commonly referred to as the “summer melt.” But GSU has taken an innovative approach to solving this challenge, using an artificially intelligent (AI) chatbot that has led to a significant increase in student enrollment.

Summer melt most commonly affects low-income students, many of whom are the first in their family to be accepted into college. Navigating the complex student enrollment process can be intimidating for anyone, but especially these students—and many just give up before they complete the process.

To reverse this trend, GSU identified the common barriers that students face between graduating high school and beginning college, including filling out financial aid forms, completing immunization records, taking placement exams, and registering for classes.…Read More

Rutgers moves forward with $295M development to keep pace with enrollment

Rutgers could receive more construction funds if a bond issue passes in November.

Rutgers University officials are set to build an expansive academic building with 2,000 extra classroom seats, an 800-bed student housing facility, and a residential honors college for 500 of the school’s best students as the campus becomes the latest to fund construction in a public-private partnership.

The university’s Board of Governors and Board of Trustees agreed to allow administration officials to start formal negotiations with the New Brunswick Development Corp., which will help fund the massive $295 million construction and renovation project.

The proposed project would include a 150,000-square-foot academic building; a residential honors college; an 800-bed student residence hall with street-level retail shopping and dining, and a new campus parking deck off George Street.…Read More

Three ways to improve your college’s recruitment program

Colleges’ recruitment efforts are based on large amounts of student data.

In today’s competitive climate, institutions face a significant conundrum: the need to simultaneously increase student enrollment and reduce student recruitment costs. This challenge has motivated institutions to stretch beyond their traditional recruitment boundaries.

In fact, admissions offices across the U.S. are taking a deep look into how they manage the student enrollment process. In many cases, institutions have adopted a business approach to enrollment management.

The admissions offices at these institutions apply a robust set of tools within their Constituent Relationship Management (CRM) system to assist them with targeting and reaching specific student populations, often outside their traditional target population.…Read More

Career Education re-evaluating long-term milestones

For-profit educator Career Education Corp. (CECO) said it may have to lower its growth targets for coming years because of the toll that proposed new regulations could take on enrollment growth, reports the Wall Street Journal. However, the Hoffman Estates, Ill., company said it isn’t yet ready to provide details of its new targets. The company’s re-evaluation, announced Wednesday on a conference call with analysts, comes as other college companies have trimmed or withdrawn their own guidance in recent weeks, with most citing regulatory uncertainty and slowing enrollment growth…

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