eCampus News - marketing 1

Campus Leadership

Expert advice on how to reach Generation Z

November 23, 2018 by Ellen Ullman

Higher ed leaders: You have the opportunity to be at the forefront. Most companies are focused on millennials, but they should pay attention to Generation Z (Gen Z).

Campus Leadership

3 smart marketing strategies to boost student engagement and retention

December 13, 2018July 30, 2018 by Clayton Dean & Virginia Bagley

marketing strategy

There’s a problem that every institution faces, no matter its level of size or ranking: keeping students engaged, excited, and, most importantly, enrolled. As increasing competition crowds the…

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