Expert advice on how to reach Generation Z

Higher ed leaders: You have the opportunity to be at the forefront. Most companies are focused on millennials, but they should pay attention to Generation Z (Gen Z).

Gen Z, the oldest of whom are 23, are accustomed to scrolling, clicking, and monitoring social media for their news and to help them make decisions. When competing to earn the attention of these prospective students, you’ll need to execute strategies that set you apart from the crowd across social channels. Lynn Morton, strategy director at digital marketing agency R2i, specializes in working with higher education marketing teams. eCampus News talked with Morton about how to best target Gen Z.

Fact: Gen Z is a true digital generation.
“Gen Z has grown up in a post-9/11 world with unlimited digital access,” says Morton. “Recent data shows that they have an 8-second attention span, which is 3 seconds less than previous generations.”…Read More

3 smart marketing strategies to boost student engagement and retention

There’s a problem that every institution faces, no matter its level of size or ranking: keeping students engaged, excited, and, most importantly, enrolled.

As increasing competition crowds the higher education marketplace, two questions continue to plague enrollment management personnel: How do we capture the attention of our target audience, and how do we keep prospective students engaged throughout the admission and enrollment process?

These questions are something that all institutions must consider, especially in today’s rapidly changing academic landscape. Many institutions also face the same challenges when responding to these questions: decreasing budgets and a lack of internal resources.…Read More