Higher ed leaders: You have the opportunity to be at the forefront. Most companies are focused on millennials, but they should pay attention to Generation Z (Gen Z).
Gen Z, the oldest of whom are 23, are accustomed to scrolling, clicking, and monitoring social media for their news and to help them make decisions. When competing to earn the attention of these prospective students, you’ll need to execute strategies that set you apart from the crowd across social channels. Lynn Morton, strategy director at digital marketing agency R2i, specializes in working with higher education marketing teams. eCampus News talked with Morton about how to best target Gen Z.
Fact: Gen Z is a true digital generation.
“Gen Z has grown up in a post-9/11 world with unlimited digital access,” says Morton. “Recent data shows that they have an 8-second attention span, which is 3 seconds less than previous generations.”…Read More