New partnership between Miami Dade College & Facebook focuses on real-world skills

Realizing the importance in-demand real-world skills, Miami Dade College (MDC) has entered into a partnership with Facebook to hone the digital marketing expertise of students and outside entrepreneurs. Students will earn a certificate when they complete 18 credits in the program. Small business owners and local entrepreneurs can acquire expertise in apps such as Instagram, learn how to build or expand their business, and engage more directly with their customers using different social media tools.

The partnership grew out of Facebook Community Boost, a two-year-old Facebook initiative that provides digital skills and training for job seekers, advises entrepreneurs on how to get started, and helps existing local businesses and nonprofits get the most out of the internet. MDC is the first and only higher-ed partner in Florida.

“We learned about Facebook Community Boost and their aim to empower over a million small business owners throughout the country,” says Sissi Rodriguez, assistant to the college president, special projects, for MDC. “We were interested because we were already working on a certificate program for digital marketing that was approved by the state last year.”…Read More

Niche-based digital marketing attracts nontraditional students

Targeted digital marketing has proven effective in attracting nontraditional students to Mount Olive College.

To improve enrollment, officials at Mount Olive College in Mount Olive, N.C., knew they needed to understand their own student population better, and identify the types of students they should target in the future.

To do this, the college enlisted the help of ed-tech company Hobsons.

“We really have not done any digital marketing before [using] Hobsons,” said Jennifer Ricks Merritt, director of marketing at Mount Olive College. “We started in January 2012. We saw that we needed to begin growing our inquiries and moving into the online area, [and] we liked Hobsons because they had had success in adult programming marketing, [which is] not something that every college is doing.”…Read More