The single biggest mistake universities make when going online

U.S. News and World Report recently published its ranking of the best online MBA programs. The list featured 284 schools with online master’s degree programs in business administration. In December 2017, this number was 251, meaning 33 new online MBA programs were launched in the past six months!

It’s an understatement to say that online learning has emerged as top-of-mind for many institutional leaders. And for good reason. Scaling offerings through online programs or courses has become an inherent part of growth for public, private, and non-traditional colleges and universities. And for some it is even a matter of survival.

Every day, we speak to university faculty and administrators who are looking to create an online course or degree program to increase enrollment, expand their revenue base, or reposition their brand. Those conversations usually begin with the same question: “How do we put this course/program online?”…Read More