The pitfalls of chasing Klout in higher education
As tempting as it might be to have one super metric that allows you to go to your bosses and show how successful your brilliant social media strategy…
cornell college
For colleges, social media ‘Klout’ isn’t everything
A blitz of retweets and Facebook likes can be a nice boost for a college’s social media presence, but measuring success with the popular Klout score could give…