Survey: Colleges’ social media use narrows

One-third of schools raised $10,000 through social media.

Social media sites outside the big four — Facebook, Twitter, LinkedIn, and YouTube — had a tough time in higher education last year.

Colleges and universities seemed less willing to experiment with small, less ubiquitous social media platforms in 2012, as blogs and Flickr use in higher education dropped by 13 percent from 2011 to 2012, according to a  fourth annual CASE/Huron Education/mStoner social media survey, conducted in February and March.

Smaller social media websites saw a usage drop in higher education as 96 percent of schools used Facebook, 82 percent used Twitter, 74 percent used LinkedIn, and 71 percent were on YouTube in some form. The CASE study suggested that colleges have whittled down on their social media options as return on investment has become clearer over the past year.…Read More