Tech experts, educators see massive online learning shift by 2020

Three in four Americans say college is too expensive.

Higher education’s economics are unsustainable and vulnerable to technologies that could make college campuses the hub of the privileged few, according to a vast collection of opinions from international technologists and educators.

The Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center recently asked more than 1,000 digital learning experts to weigh two drastically different scenarios for how higher education would look in 2020.

About four in 10 survey respondents said there would be “modest” changes in the way college is taught and paid for over the next eight years, and six in 10 expected a fundamental shift in the use of web-based technologies to upturn the current campus order, lowering costs, making education more accessible, and, in some cases, lowering standards.…Read More

Colleges click the ‘like’ button on social media classes

Drury University students can earn three credits if they complete the new Social Media Certification Program.
Drury University students can earn three credits if they complete the new Social Media Certification Program.

From public relations in social media to the potential marketing power of “mommy bloggers,” colleges and universities are offering graduate-level certificates focusing on the business side of Twitter, Facebook, and a host of other sites that draw Americans from every demographic.

Social media courses have sprung up on college campuses as social media web sites—once seen as a virtual playground for bored college students—have become central to marketing campaigns, branding items, and communication with customers, group members, and alumni, for example.

Drury University in Springfield, Mo., announced this month that it would join a handful of schools nationwide offering social media certificates geared for graduate students and business professionals hoping to learn the latest in Facebook and Twitter-based marketing and how search engine optimization can bring more web users to a company’s web site.…Read More