Beyond Facebook: University connects alums online

Ninety-four percent of campuses reported a fundraising uptick in 2010.

A new alumni social networking website launched July 18 by Indiana University (IU) frames connecting with old friends and classmates as an interactive game, as higher education looks for more ways to combine alumni fundraising with social media outreach.

Called “Spirit of IU,” the site goes beyond the Facebook news updates that have become standard among university sites and offers contests and an online alumni directory that doubles as a game.

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