Social media’s most influential colleges

New data and infographic breaks down a college’s presence on social media and lists the most popular schools on each of the 5 major platforms

social-media-institutionsAs social media platforms continue to grow in popularity, it is becoming increasingly important for colleges and universities to maintain a respectably steady online presence, as this enables institutions to easily spread information and carve out a consistent presence in the public discourse, allowing for marketing campaigns and attracting new students in the process.

However, even though social media profiles are tools utilized by most institutions today, some colleges, say a new infographic, are certainly more adept at making the most of their online presence.…Read More

How Johns Hopkins has become a leader in social media use for admissions

Johns Hopkins has a competitive program for social media-savvy students.

Dean Tsouvalas, editor-in-chief of, recently interviewed Daniel Creasy, associate director of undergraduate admissions at Johns Hopkins University in Baltimore. Johns Hopkins was ranked No. 1 on the Top 100 Social Media Colleges rankings released in fall 2011 and is recognized as a trailblazer in social media use among colleges.

This is the latest Q&A from StudentAdvisor, which has teamed up with eCampus News to share the latest social media strategies and trends in higher education in this monthly feature.

Here’s what Creasy had to say, including his philosophy that “more is better” when it comes to social networking platforms on campus.…Read More