3 smart marketing strategies to boost student engagement and retention

There’s a problem that every institution faces, no matter its level of size or ranking: keeping students engaged, excited, and, most importantly, enrolled.

As increasing competition crowds the higher education marketplace, two questions continue to plague enrollment management personnel: How do we capture the attention of our target audience, and how do we keep prospective students engaged throughout the admission and enrollment process?

These questions are something that all institutions must consider, especially in today’s rapidly changing academic landscape. Many institutions also face the same challenges when responding to these questions: decreasing budgets and a lack of internal resources.…Read More

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