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Podcast Series: Innovations in Education

Explore the full series of eCampus News podcasts hosted by Kevin Hogan—created to keep you on the cutting edge of innovations in education.

For colleges, social media ‘Klout’ isn’t everything

Some colleges are turning away from Klout.

A blitz of retweets and Facebook likes can be a nice boost for a college’s social media presence, but measuring success with the popular Klout score could give schools a false read of their Twitter and Facebook influence.

Research published this week by Inigral, creator of private social networks for colleges and universities, urges campus social media decision makers to look beyond the school’s Klout score, an analytical measurement of a person, company, or campus’s influence across the most popular social sites: Facebook, Twitter, LinkedIn, Foursquare, and Google+.

The Klout scale ranges from 1 to 100, with media superstars like Lady Gaga and Justin Beiber reaching the upper echelons of the Klout rankings.…Read More

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What are college students talking about on Facebook?

87 percent of comments were recorded in Facebook groups, not pages.

General confusion might be the key ingredient to an engaged crop of incoming freshmen on a college or university’s Facebook page.

An analysis published May 16 on the blog .eduGuru breaks down what college students are discussing on their school’s official Facebook pages and third-party groups, and the most consistently engaged posts were written by “confused students trying to find more information about orientation, registration, and housing.”

An “engaged post” was a comment or question that received five or more responses, according to the analysis of how college freshmen were using their Class of 2016 Facebook pages.…Read More

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