Data use and personalized communications are a deal maker (or breaker) in campus recruitment and future giving. Students are increasingly using their expectations of and actual experiences with…
The modern, public university is arguably facing more strain than ever before—both from outside and inside its walls. Marked by new competitors and declining funding, the state of…
Middle Tennessee State University (MTSU), a public research university of 22,000 students, is located in Murfreesboro, southeast of Nashville and almost exactly in the geographic center of Tennessee.…
So, what do you want to be when you grow up? This seemingly innocuous question gets pretty weighty for college students as they make the decisions that could…
You don’t have to look far to understand that data is arguably an organization’s most valuable asset. The Economist declared that “The world’s most valuable resource is no…
Colleges and universities have more data than ever, and with that exponential increase in sensitive information has come the prying eyes of hackers hoping to find their way…
Higher education is overflowing with data points to be parsed, analyzed, and evaluated, but a data-related skills gap could stand in the way of analytics' potential. Data experts…
According to a new report, there are basic questions institutions, with access to internal data, need to be able to answer—both for themselves and for prospective students and…
Big Data is taking higher education institutions by storm; however, the discussion has moved from whether or not Big Data is useful to whether or not institutions can…