Back to (new) basics: Using AI to jumpstart recruitment
Politics are shaping Gen Z’s college choices
New survey data also shows students’ definition of campus safety is evolving to include free speech protections
Is higher-ed prepared for admissions challenges?
Key shifts in enrollment, AI adoption, and holistic review are impacting higher-ed admissions teams in 2025
Tech to the rescue: Turning the tide on first-year dropout rates
A campus that prioritizes inclusivity, student voice, and leadership is critical in ensuring students remain engaged
What factors attract students to college?
New EAB analysis shows applicants prioritize campus life and quantity of degree programs over affordability
4 key priorities for higher-ed finance leaders
CFOs grasp the urgency of innovating to improve experience as a key component to solving the layered challenges their institutions face
When adopting AI, colleges shouldn’t override human connections
Many transactional issues can benefit from AI, but it's important that institutions not lose the human element
Dark data: A potential source of illumination
Dark data holds untapped potential for universities and organizations to optimize operations and enhance decision-making
Leveraging prospective students’ tech use for stronger recruitment, retention outcomes
Understanding students’ needs and preferences, reflected in their tech use and preferred methods of communication, will better position institutions for lasting success
The FAFSA is finally easier–but that’s still not enough
As higher education enrollment continues to decline, the need for bold action around accessible financial aid grows
College completion rates inch upward
