[caption id="attachment_48140" align="alignleft" width="150" caption="Some colleges are turning away from Klout."][/caption]

A blitz of retweets and Facebook likes can be a nice boost for a college’s social media presence, but measuring success with the popular Klout score could give schools a false read of their Twitter and Facebook influence.

Research published this week by Inigral, creator of private social networks for colleges and universities, urges campus social media decision makers to look beyond the school’s Klout score, an analytical measurement of a person, company, or campus’s influence across the most popular social...

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