Legislation says universities can’t monitor social media accounts
Protecting the social media privacy of college students and university employees once again proved to be a a bipartisan issue May 16, as the North Carolina House passed…
twitter and facebook
How UF uses social media, videos to engage stakeholders
Social media managers should continually ask Twitter and Facebook followers what they'd like to see, treating the platforms as free market research that could pay off in a…
The pitfalls of chasing Klout in higher education
As tempting as it might be to have one super metric that allows you to go to your bosses and show how successful your brilliant social media strategy…
For colleges, social media ‘Klout’ isn’t everything
A blitz of retweets and Facebook likes can be a nice boost for a college’s social media presence, but measuring success with the popular Klout score could give…
Ignoring Pinterest in 2012 could make colleges look ‘old and stodgy’
The social photo sharing site Pinterest, in some corners of higher education, is seen as superfluous, nonessential, and unappealing to a mass audience. A recent spike in the…
College libraries gravitate to social media in fight for relevancy
Campus library administrators have found that while they can’t force students come to the reference desk with questions and suggestions, they can bank on students scanning their Twitter…
University ditches controversial social media rules
Sam Houston State University’s (SHSU) social media policy that drew heated criticism from a national free speech organization and student groups has been nixed by campus officials.
How many people does it take to run a college’s Facebook page?
Most college campuses don’t have one staff member toiling away on the social web, answering students’ burning questions and updating the school’s Facebook page. Some institutions have an…
The masters of social media in higher education
From tweeting the day’s dining hall menu to online posts showing where students can find an empty parking spot, campus officials have found inventive ways to use social…
Controversial social media rules spark student backlash
Sam Houston State University’s controversial social media policy is perhaps the only thing that could unite the campus’s College Republicans, College Democrats, and the Young Democratic Socialists: The…