IT LeadershipThe pitfalls of chasing Klout in higher education June 27, 2012June 26, 2012 by By Jamie Kelly, Contributor As tempting as it might be to have one super metric that allows you to go to your bosses and show how successful your brilliant social media strategy…
IT LeadershipFor colleges, social media ‘Klout’ isn’t everything June 13, 2012June 12, 2012 by By Dennis Carter, Assistant Editor A blitz of retweets and Facebook likes can be a nice boost for a college’s social media presence, but measuring success with the popular Klout score could give…