For colleges, social media no longer optional

LinkedIn has seen the largest increase in usage among colleges.

There won’t be big gains in the number of campuses using social media next year, according to two researchers who say every college and university they studied has already hopped aboard the social networking bandwagon.

Only six in 10 colleges had an official social media presence during the 2007-08 academic year, according to the report from the University of Massachusetts Dartmouth’s Center for Marketing Research.

In 2009, 85 percent of university admissions offices were using social media like Twitter and Facebook. That number rose to 100 percent during the 2010-11 school year.…Read More

Social media in higher ed: Friend or foe?

One social media researcher was critical of the OnlineEducation.net stats.

Facebook and studying can be an academically toxic combination, lowering grades by up to 20 percent. This is just part of an infographic that has gone viral on the web and grabbed the attention of educators and their students this spring.

The inforgraphic, “Is Social Media Ruining Students?” published in April by OnlineEducation.net, distills reams of social media research and lists the pros and cons of how social sites, especially Twitter and Facebook, are used on campuses.

Read more about social media in higher education……Read More