West Point shows military precision in its social media approach

West Point has its own YouTube channel.

Dean Tsouvalas, editor-in-chief of StudentAdvisor.com, interviewed Major Olivia Nunn, public affairs executive officer and social media chief at West Point – The United States Military Academy in West Point, N.Y.  West Point was ranked No. 9 on the Top 100 Social Media Colleges rankings released in fall 2011.

Founded in 1802, The United States Military Academy at West Point has gained a reputation for being one of the toughest educational institutions when it comes to admissions. And why shouldn’t its officials be selective?  They are responsible for training America’s top military officers.

Affectionately known as “The Long Gray Line,” West Point’s alumni include two presidents, three foreign heads of state, 18 astronauts, and a slew of notable generals including Robert E. Lee, Douglas MacArthur, Norman Schwarzkopf, and David Petraeus. It comes as no surprise that the history department has adopted as its unofficial motto: “Much of the history we teach was made by people we taught.”…Read More

How Johns Hopkins has become a leader in social media use for admissions

Johns Hopkins has a competitive program for social media-savvy students.

Dean Tsouvalas, editor-in-chief of StudentAdvisor.com, recently interviewed Daniel Creasy, associate director of undergraduate admissions at Johns Hopkins University in Baltimore. Johns Hopkins was ranked No. 1 on the Top 100 Social Media Colleges rankings released in fall 2011 and is recognized as a trailblazer in social media use among colleges.

This is the latest Q&A from StudentAdvisor, which has teamed up with eCampus News to share the latest social media strategies and trends in higher education in this monthly feature.

Here’s what Creasy had to say, including his philosophy that “more is better” when it comes to social networking platforms on campus.…Read More

How colleges can stay on the leading edge of social media

Nearly every U.S. college has an official Facebook page.

Dean Tsouvalas, editor-in-chief of StudentAdvisor.com, recently interviewed Nora Barnes, a chancellor professor of marketing and director of the Center for Marketing Research at the University of Massachusetts Dartmouth, about the Center’s newest study, titled “Social Media Adoption Soars as Higher-Ed Experiments and Reevaluates Its Use of New Communications Tools.”

The new report is the outcome of a statistically valid study of the nation’s four-year accredited colleges and universities.

The study examined these institutions to quantify their adoption of social media tools and technologies. This is the fourth year that UMass-Dartmouth has tracked social media adoption by the higher-education sector. The findings are based on 456 interviews conducted during the 2010-11 academic year and have a margin of error of plus or minus 4 percent.…Read More

The masters of social media in higher education

StudentAdvisor evaluated social media initiatives at 6,000 colleges.

From tweeting the day’s dining hall menu to online posts showing where students can find an empty parking spot, campus officials have found inventive ways to use social media for practical purposes.

The 100 best uses of social media in higher education were released this fall by StudentAdvisor.com, a Massachusetts-based website that helps prospective students compare schools.

The annual ranking reads like a laundry list of the most effective ways campus decision makers can draw students with relevant information that can become an everyday part of their Twitter and Facebook feeds.…Read More

A classroom in your eBook?

Students on 50 campuses will use iPad-based Inkling eBooks this fall.

Besides notes, highlights, and web links, an eBook company has introduced interactive and social media aspects to its tablet-based tomes, becoming the latest to blend textbooks with classroom-like chats.

Inkling, a San Francisco-based company that grabbed attention in K-12 schools and colleges last year when it began converting textbooks into Apple iPad applications, announced this month that its newest iteration would include a study group feature that lets students and professors interact within the eBook.

Read more about eBooks in higher education……Read More