How to save lives with social media

Campus emergency expert discusses the importance of social media, text messaging

social-media-campusThe night before Byron Piatt was scheduled to speak about campus emergencies at the 2014 ACUTA conference in Dallas, Texas, his campus was experiencing an emergency of its own.

Protestors clashed with Albuquerque police on March 30 following days of demonstrations over a series of deadly police shootings. The University of New Mexico, where Piatt works as an emergency manager, lies at the heart of the city, and the confrontation spilled onto campus.

At 9 p.m., the university’s Twitter account sent out a tweet to its 19,000 followers.…Read More

Just how popular is social media among faculty and admin?

Social media is a staple for college students, but is it also gaining popularity with faculty and administration?

social-media-facultyAccording to recent higher education reports, social media isn’t just for the young folk anymore—it’s quickly rising in popularity among academics for two main reasons.

The first reason why Facebook and Twitter use is rising among faculty and administration is to engage alumni and prospective students.

According to a report by Best Colleges Online, higher education institutions use social media to engage alumni (83 percent), maintain their image and brand awareness (77 percent), and promote student recruitment (38 percent).…Read More

5 new ways students are choosing their colleges and universities

Survey reveals social choosing habits of graduating high school students; gives advice to colleges and universities

students-choose-collegeGone are the days when students chose their postsecondary education institution based off of U.S. News & World Report publications. In this mobile-enabled culture, today’s students are redefining how colleges and universities should market their offerings by using diverse online resources and social media word-of-mouth.

The 2014 Social Admissions Report, a survey of college-bound high school students, is designed to identify trends in digital, social and mobile tools represented in a student’s college search and enrollment process.

“Year after year new tools are created to help us organize, share and collaborate online,” said Uversity—a platform for social networking and higher education. “Inevitably when these tools hit the mainstream the debate begins as to the impact of these networks on the college search and recruitment process. Through thousands of student surveys and national focus groups, the Zinch, Chegg and Uversity teams have collaborated to complete the third installment of The Social Admissions Report.”…Read More

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