How UF uses social media, videos to engage stakeholders

UF promotes videos on Facebook that promote a response.

Dean Tsouvalas, editor-in-chief of, recently interviewed Bruce Floyd, social media specialist at the University of Florida, about the university’s social media strategy. The University of Florida was ranked No. 14 on the website’s Top 100 Social Media Colleges rankings for spring 2012.

UF is a major public land-grant research university. As the state’s oldest and most comprehensive university, UF offers more than 100 undergraduate degrees and more than 200 graduate degrees. It is one of only six universities in the country with colleges of law, medicine, engineering, agriculture, and veterinary medicine on one central campus. UF is also one of only 17 public, land-grant universities that belong to the Association of American Universities.

In the interview, Floyd discusses how UF manages more than 200 social media accounts and how it engages followers on various social media platforms. He also shares his advice for social media success.…Read More

College libraries gravitate to social media in fight for relevancy

Researchers warn that Facebook might not suit college libraries' mission.

Campus library administrators have found that while they can’t force students come to the reference desk with questions and suggestions, they can bank on students scanning their Twitter and Facebook feeds.

What once was designated for the most technologically experimental and progressive college libraries is now commonplace: creating social media accounts; updating pages several times a day; taking questions via tweet, text, and instant message; and creating videos that answer students’ most-asked questions.

And while not every library technology initiative has thrived on college campuses, officials said they’ll keep trying new strategies, knowing that without some social networking presence, campus libraries could fade from relevancy.…Read More