Here’s how to reach your most social, tech-savvy students

Higher-ed institutions using YouTube, Snapchat to announce student’s acceptance

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Copyright: Gil C/Shutterstock

In a trend that’s quickly catching on in many colleges and universities across the country, institutions are turning to trendy social media platforms to engage prospective students. The reason? The need to connect with a generation accustomed to smartphones and images.

One example is with a new University of Southern California Academy. Rather than traditional brochures or letters in the mail, students admitted to the new USC Academy received their acceptance announcements through innovative YouTube videos.

The USC Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation sent personalized video messages to accepted students filmed by the donors, Jimmy Iovine and Andre “Dr. Dre” Young.…Read More