Survey suggests college students still tepid on eBooks

Students say they would buy an eReader if a professor required the device.

Colleges’ embrace of electronic books runs the spectrum from hesitant acceptance to full investment, but students’ reluctance to use the nontraditional textbooks remains, if a new national survey is any indication.

One in 10 college students said they have bought an electronic book in the past three months, and 56 percent of those who had purchased an eBook said it was for educational purposes, according to a study released last month by the National Association of College Stores (NACS) OnCampus Research Division.

The survey included more than 600 college students from across the country, and although NACS advocates for college bookstores—which thrive on traditional textbook sales—the findings painted a bleak picture for campus technology leaders pushing for more use of electronic books.…Read More

All-digital newsstand coming to college stores

More than 3,000 magazines and books will be available on mobile devices like the iPhone.
More than 3,000 magazines and books will be available to college students on mobile devices like the iPhone.

College students will be able to access digitized publications from around the world starting in August, including many that can be incorporated into their course work, after the campus retailing industry teamed up with a digital content distributor to create an online newsstand stocked with 3,000 magazines and books.

The nonprofit National Association of College Stores (NACS), based in Ohio, announced July 12 that it would make the digital resources available through Zinio, a content provider that offers 75,000 publications in 24 languages. The online publications can be accessed through computers, iPhones, iPads, and other mobile devices popular among college students.

NACS officials touted the digital newsstand as the first directed specifically at the college market. Officials did not release the number of campuses that would use the Zinio newsstand when it’s opened later this summer.…Read More

Not everyone ready for the digital textbook revolution

Nine out of 10 students said they would recommend the Kindle as a "personal reading device."
Nine out of 10 Darden School of Business students said they would recommend the Kindle as a "personal reading device," though only 2 of 10 would recommend it for class readings.

Don’t let the iPhones and BlackBerries fool you: Research and a recent pilot program that put eReaders in college students’ hands suggest that most students aren’t ready to read their textbooks electronically, despite the proliferation of internet-ready mobile devices on campuses nationwide.

In fact, 74 percent of students surveyed by the National Association of College Stores (NACS), a nonprofit trade organization representing 3,000 campus retailers, preferred printed textbooks for their college classes.

The study, released May 25, also found that more than half of college students surveyed on 19 campuses said they “were unsure about purchasing digital textbooks or would not consider buying them even if they were available.”…Read More