When faced with Quick Response (QR) codes, college students have been slow to catch on to the technology, a new study suggests.
Do you snap a photo of it? Do you need a smart phone app? How long will this take? These are a few of the questions students asked in a 24-campus survey conducted during the fall 2011 semester by Archrival, a youth marketing company based in Nebraska.
Twenty-one percent of students surveyed at schools including Michigan State University, the University of Tennessee, and Virginia Tech said they were able to successfully scan a QR code, a barcode-like graphic placed in publications and on points of interest that, when scanned, opens a specific web page on a web-enabled smart phone.…Read More