The past year saw higher-education leaders embrace social media more than ever before to engage current students, entice prospective ones, and encourage alumni to open their wallets. And while there are no hard, fast rules when it comes to social media use in academia, attendees of the annual EDUCAUSE conference in October were encouraged to keep experimenting with their tweeting, linking, and posting until they strike the right balance in terms of effectiveness.
Massive social media advertising campaigns have proven effective for colleges and universities both large and small, and an analysis released in July showed that institutions that invest the most in social media ads spend less per student on marketing than do campuses that stick to traditional strategies … with comparable results.
Carefully crafted social media strategies and web videos that tug alumni heartstrings are becoming a foundation of campus fundraising efforts, as college officials use dwindling resources to recover from the largest-ever one-year decline in alumni contributions.…Read More
