Facebook returns to its roots with Groups for Schools
Facebook has a peace offering for every college student who resents the social media giant for opening the site to their parents: new pages known as Student Groups…
Prof: In defense of friending your student
I'll just say, right up front, I absolutely do. If students request me, I always say yes (well, almost always). And I have found it to be really…
West Point shows military precision in its social media approach
West Point's social media team has a clear strategy for keeping students and their parents updated through consistent tweets and Facebook posts, with a renewed focus on communicating…
Want a scholarship? Watch what you post online
Students, beware: Scholarship providers aren't just going by your application to learn about you. They're also checking you out on Google and social media sites, according to a…
Ignoring Pinterest in 2012 could make colleges look ‘old and stodgy’
The social photo sharing site Pinterest, in some corners of higher education, is seen as superfluous, nonessential, and unappealing to a mass audience. A recent spike in the…
More colleges and employers requesting applicants’ Facebook passwords than ever before
Last year, we reported that a police department in North Carolina was requiring applicants to provide their social network passwords to interviewers to be considered for a job,…
Facebook pages for college classes? Students say yes, please
When offered a smorgasbord of social media choices, college students have continually chosen Facebook as the best social site for class collaboration. And the reason is simple: Students…
How Johns Hopkins has become a leader in social media use for admissions
Dean Tsouvalas, editor-in-chief of StudentAdvisor.com, recently interviewed Daniel Creasy, associate director of undergraduate admissions at Johns Hopkins University in Baltimore. Johns Hopkins was ranked No. 1 on the…
Facebook launches verified accounts and pseudonyms
Facebook, a service built on real names and real identities, will tomorrow start allowing prominent public figures to verify their accounts and then opt to display a preferred…
How will Facebook’s news page changes affect higher ed?
Facebook will bring Timeline to Brand Pages by the end of this month. These changes will mimic the profile change announced at the F8 conference and although Facebook…