Colleges’ embrace of electronic books runs the spectrum from hesitant acceptance to full investment, but students’ reluctance to use the nontraditional textbooks remains, if a new national survey is any indication.
One in 10 college students said they have bought an electronic book in the past three months, and 56 percent of those who had purchased an eBook said it was for educational purposes, according to a study released last month by the National Association of College Stores (NACS) OnCampus Research Division.
The survey included more than 600 college students from across the country, and although NACS advocates for college bookstores—which thrive on traditional textbook sales—the findings painted a bleak picture for campus technology leaders pushing for more use of electronic books.…Read More