6 tips for reaching adult students

Lynn Morton, strategy director at digital marketing agency R2i, specializes in working with higher education marketing teams. eCampus News talked with Morton about ways to best target Gen Z last year; this time, we asked her about reaching adult students.

How to reach adult learners

Tip #1: Flexibility is more important than you think.

“As people get older, they have more responsibilities,” says Morton. “Offer systems and programs that are flexible.”…Read More

How to reach adult students online

In a public-private partnership that could signal the future of higher education, the University of Memphis has teamed up with FedEx Express on a new initiative that will give more than 11,000 FedEx employees the opportunity to earn a tuition-free degree from UofM Global, the university’s online learning program.

All employees who work at the FedEx Memphis World Hub are eligible to participate in the “Learning inspired by FedEx” (LiFE) program as long as they remain in good academic standing. Employees can choose from among more than 60 undergraduate and graduate degree programs offered by UofM Global, and FedEx will pay the full cost of tuition.

The program is a “win-win-win” for everyone involved, advocates say. Employees have an opportunity to advance their education (and possibly their careers), while the company inspires loyalty among its workers, which should result in higher retention—and the university adds a major new source of tuition revenue.…Read More